The musical film “Nasha Russia. March 8th” has achieved an absolute record for the launch of television projects on the Kinopoisk online cinema platform. It also demonstrated the second-best start among all films and series, surpassed only by “Kholop 2” in initial viewership.
On Kinopoisk, “Nasha Russia. March 8th” was watched by 900,000 Plus subscribers. Given that Kinopoisk subscriptions are often shared among families or friends, the actual audience is larger than the subscriber count. “Nasha Russia” became the leading film of the holiday weekend on the online platform and set a new record for TV projects debuting on Kinopoisk.
Among all films and series, this result is second only to “Kholop 2,” which also premiered on Kinopoisk on March 8th and reached 1.4 million viewers within two days. Including viewership from the “Channels” section, where “Nasha Russia” was broadcast simultaneously with TNT, the total audience for the musical film exceeded 1 million.
On the TNT channel itself, “Nasha Russia. March 8th” was aired twice. On March 7th at 10:00 PM, it was watched by 5.4 million viewers, and a repeat showing on March 8th increased the reach to 8.26 million. A third broadcast is scheduled for March 11th.
In “Nasha Russia. March 8th,” Sergei Svetlakov and Mikhail Galustyan reprised their iconic roles from the sketch comedy show that ran from 2006 to 2011. The new film also features appearances from stars of Russian cinema and pop music.
